Why Brands are Shifting from Mobile Apps to Instant Messaging

A few years back, apps were a must have for brands. Brands relied on apps to help reach out to patrons when announcing product releases and promotions. The investment for apps was well worth it, but since then things have changed. Today, instant messaging is taking over apps by connecting patrons and prospective customers.

Advertising - Marketing
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How Much Does it Cost You to Manage Your Influencer Program [Infographic]

As a business you want to grow quickly and efficiently. Companies are likely to invest and scale their teams, but often forget to arm them with the necessary tools.

What does this ultimately cost the company?

We’ve found that organizations that do not leverage an influencer marketing platform and instead do all the work themselves, are spending a minimum of 2 hours per day on one of many labor-intensive steps involved with discovering and activating influencers - ultimately costing the company at least $31,000 in one year!

Check out our infographic “The Cost of Managing Your Influencer Program" to compare doing the work in-house vs. leveraging an influencer marketing platform like Fullbottle.

Influencer - Influencer Advertising - Influencer Marketing - Infographic - Research
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The Hidden Value of Influencers [Infographic]

As a marketer, you know that authenticity and trust are crucial to connecting with and converting customers. The idea of leveraging someone else’s status and influence to better your own business isn’t new. In fact, influencer marketing has been around since at least 1760, when Wedgewood China used the royal family to drive pottery sales.

Long story short, it’s been around forever and it works.

But, we want to let you in on a little secret. There are less obvious applications for influencers that you likely aren’t thinking about. Check out our infographic to learn more.

Influencer Advertising - Influencer Marketing - Infographic - Marketing
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Instagram Best Practices Checklist: The Secret to Having a Successful Instagram Account

There’s more to Instagram than taking a quick snapshot, adding a filter and uploading it to your feed. When done right brands, marketers, and influencers can benefit greatly from the platform. It’s all about leaving an impact - creating posts that followers will like, engage with and share.

There are no set rules in building a successful Instagram account but we rounded up six basic pointers to help get you started.

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Snap Introduced its First Camera-Embedded Wearable: Spectacles

Snap Inc., formerly known as Snapchat, best known for its transient messaging and photo-sharing social media app, introduced its latest product innovation, Spectacles. Spectacles is a bold-colored, camera-embedded wearable. It records videos in 10-second increments through a 115-degree camera lens.

In a video ad introducing the new hardware, a group of skateboard girls use Spectacles to document their sick moves as they weave around a Los Angeles skate park.

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