Unless you’ve been living under a rock, you’ve probably heard about the launch of Instagram Stories, a feature that allows users to string together a series of photos and videos that vanish after 24 hours. At first glance it’s tough to see this as anything other than a Snapchat clone. However, if you can get past this (which I believe you can), you’ll realize that there are broader marketing implications that can benefit your brand. Before you dig in and start experimenting on your own channel or with the help of Influencers, check out our handy infographic that breaks down the Do’s and Don’ts of Instagram Stories.
Snapchat’s branded filters, which have been around for quite some time now, take advertisements to a whole new level. Many advertisers find branded filters to be an effective marketing medium because they make ads more fun and interactive by adding an augmented reality layer. But Snapchat isn’t stopping there; they keep finding methods to monetize the growing intersection of people and the digital world. Their latest ad concept, which encourages users to scan or “snap” an image to unlock content, could succeed where QR codes fail miserably.
Brands constantly need to work toward raising awareness of their products and services, and reaching out to a large audience can help. For this reason, social media has become a critical component of many companies’ advertising strategies. However, creating a profile on a network like Facebook or Twitter doesn’t guarantee success. To enhance their efforts, more brands are turning to influencer marketing, and for good reason.
Influencer marketing and advertising can extend a brand’s reach. Because influencers have massive audiences, companies can immediately benefit from the wide exposure. Here is what you need to know about teaming up with an influencer for marketing purposes.
Influencer Marketing Can Increase Engagement. If you're struggling with engagement, influencer marketing can help. After a prospect sees your content marketed by an influencer, he or she may be encouraged to go the extra step and engage with one of your posts. Additionally, an existing customer might be influenced to comment or like your posts after seeing you advertised by an influencer. This gives you more opportunities to market your products and services.
It’s an Ideal Way to Break into Your Industry. By teaming up with an influencer who works within your specific industry, you can access his or her audience, which may subsequently be your own target market.
Influencer Marketing Can Enhance Lead Generation. Because you can communicate your products and services through influencer advertising, you’ll have new opportunities to generate leads. You may also gain more targeted leads, assuming your influencer’s audience consists of your ideal prospects and customers.
You Can Gain More Credibility in Your Industry. When you work with an influencer, he or she is vouching for your products, services, and brand messages. This can not only raise awareness of your company, but improve your reputation in the eyes of prospects who already know your business.
Influencer Marketing Can Help You with the Top of the Funnel. If you’ve been stuck in terms of marketing to the top of your sales funnel, influencer marketing can help. By working with an influencer, you can reach out to prospects through channels they trust most, whether it’s a social network or email.
To learn how influencer marketing can benefit your brand, contact Fullbottle today for more information!