Unless you’ve been living under a rock, you’ve probably heard about the launch of Instagram Stories, a feature that allows users to string together a series of photos and videos that vanish after 24 hours. At first glance it’s tough to see this as anything other than a Snapchat clone. However, if you can get past this (which I believe you can), you’ll realize that there are broader marketing implications that can benefit your brand. Before you dig in and start experimenting on your own channel or with the help of Influencers, check out our handy infographic that breaks down the Do’s and Don’ts of Instagram Stories.

There’s more to Instagram than taking a quick snapshot, adding a filter and uploading it to your feed. When done right brands, marketers, and influencers can benefit greatly from the platform. It’s all about leaving an impact - creating posts that followers will like, engage with and share.

There are no set rules in building a successful Instagram account but we rounded up six basic pointers to help get you started.