Just because your followers see your paid Instagram advertisements doesn’t mean they’re engaging with them. Furthermore, it doesn’t indicate that you’re converting any new prospects into customers.
Instagram advertising may help you achieve your goal of raising brand awareness. However, it takes influencer advertising to ensure that your posts are in front of the right audiences. Working with influencers also ensures that your advertisements are viewed as reputable sources of information, coming from individuals your target audience trusts.
On average, businesses are making $6.50 for every $1.00 spent on influencer marketing. The top 13 percent of influencer marketers are gaining $20 for every $1.00, highlighting the extensive potential of this form of advertising. Here are three key reasons why you should be turning to influencer marketing rather than standard Instagram ads.
Influencer marketing may be the key to more ROI.
Influencer Marketing Drives Positive Results In many cases, Instagram users are following influencers because they pertain to a specific interest or passion. This means that they are already seeking out posts from these individuals beforehand, rather than skipping past them, as they would with advertising posts. Followers generally have a positive association with posts they see from influencers they track -- they are posting content that they know their audience wants to see.
Instagram Users Trust Influencers Influencers have large followings for a reason -- they know their niche, whether it's fashion, food or parenting. This means that their audiences likely trust their posts and thought leadership. When a brand chooses to work with an influencer, it positions itself to gain more authority and trustworthiness. The influencer's followers trust what he or she is posting, which can boost a brand's reputation in the eyes of its target audience.
Word-of-Mouth Goes a Long Way Aside from immediate exposure, influencer marketing can result in the establishment of a positive reputation for a brand, which is long-lasting and profitable. Nielsen reports that 84 percent of people take word-of-mouth recommendations into account from trusted sources, such as friends and family. This highlights the large impact an influencer can have on his or her audience.
Incentivized Influencers Can Save Money Working with incentivized influencers -- those who are posting about a brand because they truly support its products or services -- can eventually save money. Rather than wasting their marketing budget on an influencer who may not consistently represent their brand, they are getting the most bang for their buck by working with an influencer who shares a similar passion or interest.
Of course, it helps to have the right resources on hand to connect with reputable influencers as you begin this type of marketing initiative. Contact Fullbottle today to ensure that your brand only works with influencers who aspire to drive engagement through their work.
In honor of St. Patrick’s Day, you might feel inclined to celebrate with a cold one at the end of the day. Beer and liquor brands are already ringing in the holiday on social media, but what does it mean to market alcohol on a platform like Instagram? With approximately 400 million active users, responsibility is just one of the factors that make up the Instagram marketing campaigns of alcohol manufacturers.
Adhering to Marketing Codes The Federal Trade Commission says that the Beer Institute, Distilled Spirits Council of the United States, and the Wine Institute have all voluntarily agreed to a set of marketing codes to avoid advertising underage drinking. These codes consist of the following concepts:
It’s worth noting that while brands do not have to adhere to such Instagram marketing practices, many choose to do so for the sake of the safety and health of the public.
Instagram Marketing with Lifestyle in Mind Just because brands choose to stay within these type of Instagram advertising boundaries doesn’t mean their social networking strategies are hindered. Johnnie Walker, the whiskey manufacturer, is one example of a company that has seen success on platforms like Instagram.
Much of Johnnie Walker’s social networking achievements can be attributed to its dedication to promoting a lifestyle, rather than just a product. By taking one look at Johnnie Walker’s Instagram page, you’ll notice that many of its posts exhibit individuals participating in events, like the Grand Prix. Johnnie Walker also often shows off celebrities on its page, highlighting a luxurious lifestyle.
More importantly, the brand isn’t just about Instagram marketing its alcohol – the company also wants to show all sides of its target audience, enjoying its product.
Instagram influencers and brands alike know that resonating with an audience that shares their lifestyle qualities and values can generate several benefits. Increased engagement, brand awareness, and marketing ROI are just to name a few.
Are you interested in learning how influencer marketing can help you achieve your business goals? Contact Fullbottle for more information today!
On February 11, Instagram announced that it was introducing view counts to videos uploaded onto the platform. This feature now gives Instagram marketing professionals a new way to gain insight on their target audience.
“Views are the most widely expected form of feedback on video,” Instagram stated in its announcement. “That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes.”
But what makes a video worth watching in a busy newsfeed? Here are three ways you can ensure your video content shines within your Instagram marketing strategy.
1. Show ‘Behind the Scenes’ Behind the scenes videos can resonate with your target audience and potentially increase brand loyalty, according to Shakr. Keep in mind that you don’t always have to show off your products and services – many people appreciate genuine posts without the salesy approach. A behind the scenes video can let your audience know that you want to forge a lasting connection with them that isn’t all about the money.
2. Understand the Brand Culture In order to successfully launch an Instagram marketing campaign that utilizes video, you need to understand the culture of the social network.
“Instagram is the site where brands show fans who they are; it’s about shaping perceptions of a brand’s personality,” writes Sarah Fama for Reel SEO.
That being said, keep in mind that people aren’t just looking for eye-catching media on Instagram – they seek out engaging, story-telling content. Don’t be afraid to share your story through your videos.
3. Remember the Basics The foundations of double tap-worthy Instagram photos also apply to videos. This means that you still need to consider angles, lighting and editing before you share the content with your followers, according to Entrepreneur. Doing so will help you maintain a professional look while exhibiting your brand in an engaging way.
Instagram stated in its announcement that view counts are just one of many features to come for video content. For starters, these tips can help you integrate video into your existing Instagram marketing campaign.
For more information on how you can improve your Instagram marketing strategy, contact Fullbottle today!
Instagram continues to outpace other social networking sites in growth, but Instagram influencers and brands are having to work harder to drive engagement. Research conducted by Locowise has found that Instagram follower growth in January 2016 was 0.37 percent – its highest growth since August 2015. However, its post engagement rate was 0.95 percent of its total audience.
This percentage is a 12 percent decrease from December 2015. While the network still beat out Twitter (0.09 percent) and Facebook (0.46 percent), Instagram marketing has been tough for users over the past few months.
To get over the hump, Locowise researchers believe video is paving the way for Instagram advertising professionals.
“Instagram wants you to watch more video on the platform,” says Marko Saric of Locowise. “It also wants more creators to post more video. The time users spend watching videos increased by more than 40 percent over the last six months.”
Videos and Photos: Creating a Balance Despite Instagram’s push for more video content, photos still reign supreme. Locowise discovered that 91 percent of all posts made in January 2016 were images. However, this doesn’t mean that brands and Instagram influencers should shy away from creating a healthy balance of both photos and videos.
Video posts engaged 0.68 percent of the total audience in January 2016, indicating that there may be untapped potential in the use of this media. Additionally, it’s becoming easier for Instagram users to gauge the impact of their video marketing efforts, thanks to a new view count feature.
“As a widely expected industry metric for video, we believe video views are the best measure of viewer intent,” the Instagram team wrote in a blog post. “And we often hear from our community they’d like to better understand how people are engaging with their videos.”
With that, there’s no better time to test the waters with video content than now.
To learn more about how to create a successful Instagram marketing campaign, contact Fullbottle today!