Unless you’ve been living under a rock, you’ve probably heard about the launch of Instagram Stories, a feature that allows users to string together a series of photos and videos that vanish after 24 hours. At first glance it’s tough to see this as anything other than a Snapchat clone. However, if you can get past this (which I believe you can), you’ll realize that there are broader marketing implications that can benefit your brand. Before you dig in and start experimenting on your own channel or with the help of Influencers, check out our handy infographic that breaks down the Do’s and Don’ts of Instagram Stories.
a business you want to grow quickly and efficiently. Companies are
likely to invest and scale their teams, but often forget to arm them with
the necessary tools.
What does this ultimately cost the company?
found that organizations that do not leverage an influencer marketing
platform and instead do all the work themselves, are spending a minimum
of 2 hours per day on one of many labor-intensive steps involved
with discovering and activating influencers - ultimately costing the
company at least $31,000 in one year!
Check out our infographic “The Cost of Managing Your Influencer Program" to compare doing the work in-house vs. leveraging an influencer marketing platform like Fullbottle.