Live-streaming isn’t new. However, the convergence of technology and accessibility has catapulted it front and center. We can thank technology for affordable and widely adopted smartphones with front-facing, quality cameras and unlimited data plans. Pair this with the massive build-in audiences that social media platforms offer and you have yourself a perfect storm.
The fact that Facebook’s News Feed algorithm even prioritizes visibility of video, particularly live video, should signal the importance of incorporating live video in your marketing strategy. Whether you go it alone or hire influencers for live broadcasts, it is not to be ignored.As a marketer, you have a whole slew of live video options, so we broke down the similarities and differences between two major players - sibling platforms Facebook and Instagram.