Comparison of Facebook Live vs. Instagram Live Video [Infographic]

Live-streaming isn’t new. However, the convergence of technology and accessibility has catapulted it front and center. We can thank technology for affordable and widely adopted smartphones with front-facing, quality cameras and unlimited data plans. Pair this with the massive build-in audiences that social media platforms offer and you have yourself a perfect storm.

The fact that Facebook’s News Feed algorithm even prioritizes visibility of video, particularly live video, should signal the importance of incorporating live video in your marketing strategy. Whether you go it alone or hire influencers for live broadcasts, it is not to be ignored.

As a marketer, you have a whole slew of live video options, so we broke down the similarities and differences between two major players - sibling platforms Facebook and Instagram.
Facebook - Infographic - Instagram - Marketing - Video
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Instagram Stories Best Practices for Marketers [Infographic]

Unless you’ve been living under a rock, you’ve probably heard about the launch of Instagram Stories, a feature that allows users to string together a series of photos and videos that vanish after 24 hours. At first glance it’s tough to see this as anything other than a Snapchat clone. However, if you can get past this (which I believe you can), you’ll realize that there are broader marketing implications that can benefit your brand. Before you dig in and start experimenting on your own channel or with the help of Influencers, check out our handy infographic that breaks down the Do’s and Don’ts of Instagram Stories.

Influencer Marketing - Infographic - Instagram - Instagram Best Practices - Instagram Marketing - Marketing - Social Media
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Why Brands are Shifting from Mobile Apps to Instant Messaging

A few years back, apps were a must have for brands. Brands relied on apps to help reach out to patrons when announcing product releases and promotions. The investment for apps was well worth it, but since then things have changed. Today, instant messaging is taking over apps by connecting patrons and prospective customers.

Advertising - Marketing
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How Much Does it Cost You to Manage Your Influencer Program [Infographic]

As a business you want to grow quickly and efficiently. Companies are likely to invest and scale their teams, but often forget to arm them with the necessary tools.

What does this ultimately cost the company?

We’ve found that organizations that do not leverage an influencer marketing platform and instead do all the work themselves, are spending a minimum of 2 hours per day on one of many labor-intensive steps involved with discovering and activating influencers - ultimately costing the company at least $31,000 in one year!

Check out our infographic “The Cost of Managing Your Influencer Program" to compare doing the work in-house vs. leveraging an influencer marketing platform like Fullbottle.

Influencer - Influencer Advertising - Influencer Marketing - Infographic - Research
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The Hidden Value of Influencers [Infographic]

As a marketer, you know that authenticity and trust are crucial to connecting with and converting customers. The idea of leveraging someone else’s status and influence to better your own business isn’t new. In fact, influencer marketing has been around since at least 1760, when Wedgewood China used the royal family to drive pottery sales.

Long story short, it’s been around forever and it works.

But, we want to let you in on a little secret. There are less obvious applications for influencers that you likely aren’t thinking about. Check out our infographic to learn more.

Influencer Advertising - Influencer Marketing - Infographic - Marketing
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