On February 18th, FullBottle CEO Reed Berglund spoke at the Digital Kids conference; part of the annual Toy Fair event that takes place in New York City.

Reed presented research that revealed how kids discover digital content across the web, app, smartphone and tablet. With consumption spread across a multitude of devices, how do you attract the audience’s attention?

FullBottle is here to help answer the HOW and for the first time ever – we’ve led a research study that gathered feedback from over 1,500 kids across the United States.