In February, Instagram began allowing advertisers to roll out 60 second-long videos to users. Now, the social networking platform is making this length available to all of its users, ranging from Instagram influencers to amateur photographers.
Instagram made the announcement on its blog on March 29. The goal is to give users more “flexibility” to tell their stories, and Instagram says it’s one of many changes arriving this year.
In addition, iOS users will now have the ability to create videos out of multiple clips from their camera roll. This was an option in the past, but had been phased out.
“We’re excited about the incredible community of video creators who already call Instagram home,” Instagram stated.
Today, more than 25 percent of Fortune 500 companies use Instagram, and for good reason. The platform has 75 million daily users, meaning there’s a wide audience to be reached on Instagram. Brands continue to turn to Instagram to drive publicity through hashtags, exhibit company culture, and market new products.
Influencers use both photos and videos to engage their followers and grow their audiences. However, the ideal content type may depend on the audience of the brand. In short, the success of a video of any length is more dependent on the story being told.
That being said, it’s critical for brands and influencers to test various video lengths as Instagram rolls out its changes. While 60 seconds is an ample amount of time to tell a story, it may not be necessary to use the full minute — content reigns supreme over length. Ideally, brands and Instagram influencers should strive to generate content that engages their specific audience, rather than the general public.
To learn how you can begin working with influencers to improve your marketing strategy, contact Fullbottle for more information!