The Art of Storytelling…in :06

07.04.2014 by Reed Berglund

For decades Hollywood has shown us the art of story-making. Give us a character (we love or hate), share their desire, present the conflict, and then the pay-off! All movie scripts have the same basic structure:

Story Arc

But this structure applies to 90 minute features. Watch how these creatives have mastered the “story arc” in six seconds.