This year’s NHL All-Star Weekend is being hosted in Nashville, Tenn., at the Bridgestone Arena. The home of the Nashville Predators is situated in the beautiful downtown area of the city, and hundreds of hockey fans are flocking south for the big event. Those who are already in Nashville have been geo-tagging their photos as they post them to Instagram, but what exactly does this mean? How does geo-tagging play a role in Instagram marketing?
“Where we are, our location, plays a key role in determining what we’re doing and why we’re doing it,” says Kristin Marshall of The Next Web. “Location is correlated with our choices — of our needs, as consumers, for information and products.”
Instagram compiles our geo-tags in a neat little feature called a Photo Map. This shows where you’ve been as you’ve uploaded media in the past. As an added convenience, Instagram allows users to go back to old photos and add locations that they want to include in their Photo Map.
As Saikat Basu of Guiding Tech explains, brands have been using geo-tagging as a part of their Instagram marketing campaigns for quite some time. Starbucks, for example, encourages its customers to geo-tag themselves at specific stores around the world.
“If you have a small business, you can reach out to customers and engage them with geotagged pictures of your store or wares. Or set up an event and advertise it with Instagram,” says Basu. “From the simplicity of meeting new friends and creating your own memories with a photo time capsule, to the complexity of branding your business, Instagram can be used in interesting ways.”
Ahead of NHL All-Star Weekend, the league has already expanded its brand awareness through geo-tagging, with hockey-loving Instagrammers posting images of themselves at Allstar Winter Park.
As this instance proves, the mere existence of geo-tagging can enhance any Instagram marketing strategy with little effort. Furthermore, it’s often real people – not just brands – that make the noticeable difference.