Mobile Advertising: Start-ups RULE the Day, not Google…for Once!

22.04.2014 by Reed Berglund

Advertising in-app has been an all or nothing proposition over the past few years. A lack of systems alignment have made the experience less than desirable. But it seems the mobile advertising industry is starting to get its act together lead by several new companies e.g. Vungle, Ad Colony. What might surprise you is Google is not one of them. Venturebeat released the results of a survey of game developers who were asked to share feedback about the ad products that make them the most money – and the least annoyance. Interstitial & video dominate the charts:

Videostitials

Videostitials