When it comes to quenching your thirst, you likely reach for something cold, crisp and flavorful. Assuming you’re of age, it’s probably a beer, and there are plenty to choose from on the market. That being said, brewers have to put in a lot of work to differentiate themselves from the competition. Let’s take a look at how three successful brewing companies advertise on Instagram – Budweiser, Pabst Blue Ribbon and the Stone Brewing Company.
It doesn’t get more American than Budweiser. The pale lager has been around since 1876, courtesy of Anheuser-Busch, and now it’s evolved into a huge Instagram influencer (69.3K followers). To promote its beverage, the Budweiser Instagram page is full of images depicting the drink in casual places (e.g., bars, clubs, pool halls). The idea is presumably that you – the average beer drinker – could picture yourself in one of these locations with a cold Bud in your hand. Budweiser knows how to hit the nail on the head when it comes to resonating with its target audience.
- Pabst Blue Ribbon
Call it the hipster beer if you want, but one thing is for certain – beer enthusiasts have been enjoying Pabst Blue Ribbon since 1844, and their love isn’t wavering. Furthermore, the brewer was appealing to beer drinkers way before becoming an Instagram influencer (114K followers). These days, Pabst Blue Ribbon uses its Instagram account to show the variety of its loyal customers. A quick glance at its profile reveals skateboarders, actors and even Grandmas indulging in PBR. It’s the celebration of its customers that shows PBR really is for everyone.
- Stone Brewing Co.
It may be a newcomer on the beer scene, but the Stone Brewing Company has quickly become the largest brewery in Southern California. To match its success on the market, the company has also created a relatively popular Instagram account (152K followers) to spread the word about its beverage. As it grows as a business, Stone’s Instagram profile has adopted an intriguing angle, posting photos of its milestones along the way. Its Instagram marketing strategy has embraced everything that comes with making a name for itself in a crowded industry.
As you look to advertise on Instagram, there are a few tips you can learn from these beer companies. First, make it a priority to embrace your audience. Next, don’t be afraid to show off your products and services. Finally, keep your Instagram posts relatable to your target market. Now go crack open a cold, delicious beverage.