Weekend Wrap-Up: Chilly Weather Inspires Influencers to Advertise on Instagram

cover girl, nail polish, fashion, instagram, influencers, nfl

If you advertise on Instagram, you likely already have an idea of what was trending over the weekend of Oct. 16. As temperatures plunged across the country, many Instagram influencers were posting about the bitter weather. However, Mother Nature wasn’t the only star – let’s take a look at what else has been trending.

boots, instagram, fashion, influencers, fall
Sweaters, move over! There’s a new fashion trend on Instagram right now, and it’s boots. The hashtag, #boots, has been used on more than seven million posts across the social network. Over the weekend, apparel retailers including River Island (1.1M followers) and Aldo Shoes (539K followers) were posting photos of warm footwear to entice followers. Additionally, fashion influencers like Jean Wang and Ashley Robertson were also showing off their stylish booties.

Pats Nation Reigns Supreme
It wouldn’t be Monday without a little football recap, courtesy of Instagram. After their victory over the Indianapolis Colts on Sunday night, the New England Patriots overran Instagram with “#patsnation” – but it wasn’t just brewers and snack vendors who took advantage of the advertising opportunity. Cover Girl, for instance, posted an image of game-inspired manicures that reeled in more than 7,000 “Likes.” Bose, the sound innovator that notably works with the NFL, uploaded a picture of its own just in time for kickoff.

Baby, It’s Cold Outside
Believe it or not, “#freezing” was one of the most popular hashtags of the weekend, but maybe you knew that if you stepped outside. Everyone from FOX News’ Jedediah Bila to Championship Fighter Paul Malignaggi was posting about the frigid temperatures that swept across the country. However, that didn’t stop fashion influencers like Model Arti Ani from uploading images of chic outerwear in the elements.

If you didn’t get a chance to enjoy the autumn weather over the weekend, there’s still plenty of time to feel the chill. Doing so may inspire you to post Instagram photos that catch the attention of your fall-loving followers.

3 Instagram Fashion Influencers Who Have Stayed On-Point This Fall

american eagle, instagram, advertising, marketing, influencer

As autumn rolls on, it’s worth taking a step back and looking at how fashion influencers are using the opportunity to advertise on Instagram. Fall is synonymous with change, meaning that there are plenty of new styles to discuss at any given moment. Let’s see how some of Instagram’s most popular fashion influencers are driving the conversation.

Forever21, the retailer dedicated to keeping young adults stylish, has been all about fall fashion. The company began uploading autumn-inspired Instagram photos well before the leaves started turning, and it hasn’t slowed down. If you log onto its page, you’ll see posts of women wearing warm, knee-high boots and men in puffy parkas (not too early to start thinking about winter!). However, it’s also worth noting that Forever21 has been posting photos of fashion influencers that inspire the company, showing a little love across the social platform.

American Eagle
It’s sweater weather, and American Eagle is all about advertising it on Instagram. The savvy clothing retailer has been posting photos of its comfortable fall wear throughout the month, and its photos are getting thousands of “Likes” along the way. American Eagle owns its simplistic style with confidence – no huge logos or bold colors – and its target audience embraces its confidence with every season’s new line of clothing.

h&m, instagram, influencers, marketers, clothingOn Instagram, H&M has been focused on keeping its high-end, model-inspired brand on point. Go to its page and you’ll find photos (some of which are reposts) of Instagram influencers and fashionistas looking their best in chic, fall clothing. However, the clothing retailer has also been uploading pictures of specific items – pants, shoes, jackets – to give its buyers ideas for creating the perfect outfit. It’s easy to feel a little out of place as you browse through the reposts of models, but you can gain confidence with these create-an-outfit photos from H&M.

By simply looking at these three clothing companies, it’s easy to spot a few trends. First, it’s critical to maintain confidence in your brand and style – it rubs off on your audience. Next, it’s worth making style suggestions. Not only does this establish your company as an industry leader, but it acknowledges the desires of your target audience. Finally, reposts are an easy way to stay on the same page as fashion influencers across Instagram and show some love.

As the seasons change, don’t be left behind – timeliness and trendiness are the name of the game when you’re a fashion influencer.

Which Instagram Influencers Checked into the ‘American Horror Story’ Hotel?


Oct. 7 marked the premiere of the fifth season of “American Horror Story,” the macabre creation of Ryan Murphy that gives television viewers a dose of freight every fall. However, the FX series received a gift this season when Singer Lady Gaga announced that she would take on a leading role. Let’s see what Instagram influencers were talking about before, during and after the premiere of “American Horror Story,” which is set in a fictional, death-filled hotel.

Kicking Off the Conversation
It helps to use a few hashtags when you’re trying to generate a buzz, whether it’s around a television show, sporting event or a social outing. For the premiere, the “American Horror Story” Instagram page made a series of posts using “#AHSHotel” and “#AHS” to get people talking. When the official creators, sponsors of affiliates of a social media event use a select few hashtags, it’s worth doing the same to stay within the loop.

ahs, american horror story, influencers, instagramReposts FTW
“American Horror Story” fans are proud to be viewers of the creeptastic show, and its creators are always thankful for their support. In a big display, the “American Horror Story” Instagram page reposted a slew of posts from across the social network, showing how fans celebrating the premiere. Reposting not only shows love to dedicated followers, but exhibits the humble side of the brand or business.

Getting In on the Excitement
Of course, it wouldn’t be a television premiere without its stars (who also happen to be Instagram influencers) chatting about it across the social network. The Countess of the hotel herself, Lady Gaga, has made several posts over the past few days, celebrating the premiere. However, big brands are checking into the “American Horror Story” hotel as well. Hot Topic, for instance, has been advertising its “Hotel” inspired clothing line on Instagram. People magazine has promoted the premiere for its celebrity gossip-loving readers all week long.

Whether you love Lady Gaga, “American Horror Story,” or all things Ryan Murphy, there’s no better time to hop on the “Hotel” bandwagon. With the right hashtags and a few reposts, you can join the party every week when a new episode premieres.

How Instagram Influencers Embrace the MLB Postseason

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Once October rolls around, sports fans are eager to leap on the bandwagon of a postseason baseball team, and this year is no different. Oct. 6 marked the beginning of the MLB playoffs with the New York Yankees vs. Houston Astros in the first Wildcard game of the postseason (Spoiler: It didn’t end well for the Pinstripes). There’s no better time than now to look at how Instagram influencers are getting followers revved up for all things World Series.

mlb, baseball, influencer, instagramDoing It MLB Style
Leading the way in terms of advertising the playoffs is the MLB, and it’s doing so with sharp, vivid photos of both games and players. In terms of hashtags, MLB was using “#Wildcard” to promote last night’s game, but this will likely change (into a more timely one) as the postseason progresses. To cover all of its bases, MLB also used “#postseason,” which should ideally drive baseball fans looking to keep up with the playoffs. Judging by this photo with more than 54,000 “Likes,” it’s working well so far.

‘Presented by Budweiser’
Sports influencers aren’t the only ones getting in on the excitement on Instagram. In fact, many of the posts by MLB on Instagram have included the phrase, “presented by @budweiser,” indicating the brewer’s sponsorship of the postseason. Interestingly enough, Budweiser’s Instagram page is still showcasing the same old American pride-type of posts, rather than ones about baseball. Maybe it’s still coming?

#Postseason Conversation
There seems to be a wide range of Instagram influencers taking advantage of the hashtag, “#Postseason,” which is good news for MLB and its promotion. Wilson, the baseball glove manufacturer, is using the hashtag to support the games and players who utilize its products. Separate franchises that made it into the playoffs (e.g., Blue Jays, Royals) are pumping up their cities and fans for the excitement to come. And, of course, big money networks like FOX are promoting the postseason and the fans that tune in to watch the games.

However, you don’t need to be affiliated with Major League Baseball or one of its franchises to get in on the action. As long as you advertise on Instagram with valuable (baseball-related) content, you can join the conversation during this World Series run.


Vine Tips episode 7 is here and this week the importance of engaging with fans is discussed.

Why Your Influencer Strategies Shouldn’t Be Managed By Your Media Team

Why Your Influencer Strategies Shouldn’t Be Managed By Your Media Team

Coming in February: Vine Tips from FullBottle


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Not even sure what to make of this. Super Mario World — Credits Warp in 5:59.6 (Non-Emulator World Record)