If you advertise on Instagram, you likely already have an idea of what was trending over the weekend of Oct. 16. As temperatures plunged across the country, many Instagram influencers were posting about the bitter weather. However, Mother Nature wasn’t the only star – let’s take a look at what else has been trending.
Sweaters, move over! There’s a new fashion trend on Instagram right now, and it’s boots. The hashtag, #boots, has been used on more than seven million posts across the social network. Over the weekend, apparel retailers including River Island (1.1M followers) and Aldo Shoes (539K followers) were posting photos of warm footwear to entice followers. Additionally, fashion influencers like Jean Wang and Ashley Robertson were also showing off their stylish booties.
Pats Nation Reigns Supreme
It wouldn’t be Monday without a little football recap, courtesy of Instagram. After their victory over the Indianapolis Colts on Sunday night, the New England Patriots overran Instagram with “#patsnation” – but it wasn’t just brewers and snack vendors who took advantage of the advertising opportunity. Cover Girl, for instance, posted an image of game-inspired manicures that reeled in more than 7,000 “Likes.” Bose, the sound innovator that notably works with the NFL, uploaded a picture of its own just in time for kickoff.
Baby, It’s Cold Outside
Believe it or not, “#freezing” was one of the most popular hashtags of the weekend, but maybe you knew that if you stepped outside. Everyone from FOX News’ Jedediah Bila to Championship Fighter Paul Malignaggi was posting about the frigid temperatures that swept across the country. However, that didn’t stop fashion influencers like Model Arti Ani from uploading images of chic outerwear in the elements.
If you didn’t get a chance to enjoy the autumn weather over the weekend, there’s still plenty of time to feel the chill. Doing so may inspire you to post Instagram photos that catch the attention of your fall-loving followers.