Have you ever wondered what it’s like to be an Instagram influencer with millions of followers and a top retailer at the same time? We had a chance to speak to Forever 21 about just that. Here is our interview with the clothing retailer, which has truly taken Instagram marketing to the next level.
Fullbottle: How does your team approach Instagram and integrate it into its overall social media strategy?
Forever 21: Instagram is Forever 21’s fastest growing channel and is the lifestyle-oriented representation of the brand. Forever 21 looks at Instagram as a source of inspiration and as a visual platform from our brand to our millennial audience.
FB: How has your strategy changed as Instagram has evolved?
F21: Forever 21 has taken a global approach to Instagram. We have increased posting cadence to hit every market and continue to optimize content based on engagement. Our strategy has evolved to ensure that we stay in line with the interest of our millennial customer.
FB: Do you have any statistics you can share on your Instagram ROI?
F21: Forever 21 does not share proprietary information, but we have utilized Curalate’s Like2Buy service as a way to turn a branding platform into a branding and revenue driving platform.
FB: What do you consider to be the key to success as an Instagram influencer?
F21: Forever 21 looks at influencers in two ways: influencers who can drive reach of our marketing message and influencers who create quality branded content. We measure success by post performance and engagement. Instagram influencers who understand how to flex between these two objectives are typically ideal influencers for us to work with.
To see how Forever 21 executes its Instagram marketing strategy, visit its profile on Instagram – @forever21.