How Fullbottle and Toys”R”Us Sparked #AwesomeMoments on Instagram

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Brand marketers will spend about $67 billion on Internet ads in the U.S. in 2016, meaning the industry will be flooding consumers with advertisements. Because brands are now content creators, they are responsible for ensuring that their assets are not only seen, but actively consumed by audiences.

Ad blocking, time-shifted viewing, and skip options are all creating an uphill battle for brand marketers. However, quality content and accountability are helping some companies get over the hurdles.

This is where Fullbottle and its solutions come into play.

The Fullbottle platform maximizes brands’ creativity by utilizing a pricing model that encourages content Screen Shot 2016-02-17 at 9.06.58 AMcreators to be competitive. More importantly, Fullbottle helps brands tell meaningful, impactful stories through Instagram influencers. In turn, brands can raise awareness and gain an edge on the competition.

Toys”R”Us is one example of a company that utilized Fullbottle’s solution to drive brand awareness. The retailer launched their Big Book campaign in 2015, using the hashtag “#AwesomeMoment” to promote their toy catalog. Across Instagram, users posted images of children flipping through the “Big Book of Awesome,” effectively raising awareness of their brand and products.

With Fullbottle, 30 pieces of custom content were created and distributed by Instagram influencers. The company began organically trending with its “#AwesomeMoment” hashtag, and its number of followers increased as well. Finally, Toys”R”Us’ engagement rate rose to around 4 percent, which is almost twice the standard Instagram average of 2.5 percent.

While it can be difficult to stand out in an industry full of branded content, it’s possible with solutions from providers like Fullbottle. As Toys”R”Us learned first-hand, the right platform and creative, custom content can make all of the difference when it comes to driving brand awareness.

Micro Video Promoting an Anti-Bullying Message

06.09.2014 by Eric Wachs
Micro Video to Promote Anti-Bullying Message
To help stop the cycle of bullying, FullBottle worked with personalities across Vine to produce micro video content that encourages young audiences to speak up when they witness or experience bullying.

The campaign, which was part of Cartoon Network’s annual anti-bullying awareness efforts, features :06 second Vine videos that appear on select Vine accounts and will be distributed across FullBottle’s network, which reaches over 150 million people.

“Our goal with ‘Stop Bullying: Speak Up’ is to reach as many kids, parents, educators and community leaders as possible with messages that encourage them to speak up whenever bullying occurs,” said Tracy Barash, VP of brand development at Cartoon Network, in a release. “Working with FullBottle on this new series of Vine videos is another creative extension of that overall effort.”

“Micro-video is an effective way for advertisers to spur action from their target audience. We’re excited that this partnership will promote a positive message that is delivered in the most authentic manner to kids wherever and whenever they are consuming content,” said Reed Berglund, co-founder and CEO of FullBottle, in a release. “When approached by Cartoon Network, we found the perfect set of creators from the world of Vine to record videos for this campaign. Cartoon Network was a great partner in that each Viner was free to produce content that would resonate with their specific audience.”

Read about this exciting campaign by clicking the links below.

Tubefilter: FullBottle, Cartoon Network, Viners Promote Anti-Bullying Campaign
VideoInk: FullBottle and Cartoon Network Tap Vine Creators for Anti-Bullying Campaign
Stream Daily: Viners hired for Cartoon Network’s anti-bullying campaign

For additional articles relating to Vine Videos and Micro Content, click here.


Friday entertainment from Lily!

Limbo, Limbo – Balance Between Content and Advertising

02.04.2014 by Reed Berglund

Today, our partner Spil Games announced a new targeted video advertising strategy

The premise -“happiness is key.” Cue Pharrell – “Ït might seem crazy what I’m ’bout to say.”

Finally, a thoughtful balance between the consumer’s digital fun and the torture of advertising in their pursuit of “free” entertainment. The balance between content and advertising is the crux of any media company’s business. We want to entertain, but we also need to make sure we pay the bills.

Casual game publishers have historically been egregious offenders of this exchange. “Let’s slap another banner ad below the fold…and we can run a :30 while the game loads.” Their sites end up looking like a Sunday at the Brickyard 400 – cars dashed fender to fender in PENNZOIL and VIAGRA ads.

But Spil games is taking a unique approach. Put the player’s needs first – ENTERTAIN ME. The game publisher is creating a fair value exchange between game time and brand time. They allow the player to forge deep into the game-play before an ad is delivered. And paying close to attention to the type of game-play to time the delivery of the ad.

Bravo! and thank you for making our game experience a little happier. One ad at a time!