What Happens When Instagram Marketing Meets the World Series?

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There’s no better way to kick off the October Classic than with extra innings, and that’s exactly what the Kansas City Royals and New York Mets did in Game 1 of the World Series on Oct. 27. Additionally, they opened the door for Instagram influencers to capitalize on all things baseball. Let’s take a look at who was posting about the World Series before and after Game 1.

Gatorade Knows Influencer Marketing
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Gatorade, a sponsor of Major League Baseball, has been all about promoting the World Series. Furthermore, it hasn’t needed to post flashy images of stadiums or players to draw attention. For example, one post featuring a Gatorade cooler and a baseball bat reeled in more than 13,000 “Likes” – no athlete necessary.

Nike and Instagram Advertising
Gatorade wasn’t the only sports-oriented brand getting in on the baseball action. Nike used its Nike Baseball Instagram account to attract fans, posting images of the Royals and Mets hard at work. However, the brand was promoting the event well before Game 1. This post highlighting the Mets’ success used the hashtag, “#WorldSeries,” and garnered more than 15,000 “Likes” about a week before the matchup began. Sometimes, getting ahead of the game can be beneficial, especially if you use a relevant hashtag.

Instagram Marketing Beyond Baseball
The World Series didn’t just spur opportunities for big brands – other unexpected Instagram influencers were able to take advantage of it as well. UFC Fighter Chris Weidman, for instance, has been posting images of himself hanging out with some of the New York Mets. Jewelry Designer Kendra Scott managed to get in a post featuring World Series-inspired pieces. Singer Andy Grammer shared his first-hand experience of singing the National Anthem at the game with all of his followers.

As it turns out, you don’t have to be a sports-affiliated brand or player to draw the attention of Instagram users. When you have an event as riveting as Game 1, there’s plenty to use to support an Instagram marketing campaign of any capacity.

How Instagram Influencers Embrace the MLB Postseason

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Once October rolls around, sports fans are eager to leap on the bandwagon of a postseason baseball team, and this year is no different. Oct. 6 marked the beginning of the MLB playoffs with the New York Yankees vs. Houston Astros in the first Wildcard game of the postseason (Spoiler: It didn’t end well for the Pinstripes). There’s no better time than now to look at how Instagram influencers are getting followers revved up for all things World Series.

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Leading the way in terms of advertising the playoffs is the MLB, and it’s doing so with sharp, vivid photos of both games and players. In terms of hashtags, MLB was using “#Wildcard” to promote last night’s game, but this will likely change (into a more timely one) as the postseason progresses. To cover all of its bases, MLB also used “#postseason,” which should ideally drive baseball fans looking to keep up with the playoffs. Judging by this photo with more than 54,000 “Likes,” it’s working well so far.

‘Presented by Budweiser’
Sports influencers aren’t the only ones getting in on the excitement on Instagram. In fact, many of the posts by MLB on Instagram have included the phrase, “presented by @budweiser,” indicating the brewer’s sponsorship of the postseason. Interestingly enough, Budweiser’s Instagram page is still showcasing the same old American pride-type of posts, rather than ones about baseball. Maybe it’s still coming?

#Postseason Conversation
There seems to be a wide range of Instagram influencers taking advantage of the hashtag, “#Postseason,” which is good news for MLB and its promotion. Wilson, the baseball glove manufacturer, is using the hashtag to support the games and players who utilize its products. Separate franchises that made it into the playoffs (e.g., Blue Jays, Royals) are pumping up their cities and fans for the excitement to come. And, of course, big money networks like FOX are promoting the postseason and the fans that tune in to watch the games.

However, you don’t need to be affiliated with Major League Baseball or one of its franchises to get in on the action. As long as you advertise on Instagram with valuable (baseball-related) content, you can join the conversation during this World Series run.


Last one of the day from @itsjoeyarias – and it’s a doozy. A little baseball and a lot of “how’d he do that?!”