There’s no better way to kick off the October Classic than with extra innings, and that’s exactly what the Kansas City Royals and New York Mets did in Game 1 of the World Series on Oct. 27. Additionally, they opened the door for Instagram influencers to capitalize on all things baseball. Let’s take a look at who was posting about the World Series before and after Game 1.
Gatorade Knows Influencer Marketing
Gatorade, a sponsor of Major League Baseball, has been all about promoting the World Series. Furthermore, it hasn’t needed to post flashy images of stadiums or players to draw attention. For example, one post featuring a Gatorade cooler and a baseball bat reeled in more than 13,000 “Likes” – no athlete necessary.
Nike and Instagram Advertising
Gatorade wasn’t the only sports-oriented brand getting in on the baseball action. Nike used its Nike Baseball Instagram account to attract fans, posting images of the Royals and Mets hard at work. However, the brand was promoting the event well before Game 1. This post highlighting the Mets’ success used the hashtag, “#WorldSeries,” and garnered more than 15,000 “Likes” about a week before the matchup began. Sometimes, getting ahead of the game can be beneficial, especially if you use a relevant hashtag.
Instagram Marketing Beyond Baseball
The World Series didn’t just spur opportunities for big brands – other unexpected Instagram influencers were able to take advantage of it as well. UFC Fighter Chris Weidman, for instance, has been posting images of himself hanging out with some of the New York Mets. Jewelry Designer Kendra Scott managed to get in a post featuring World Series-inspired pieces. Singer Andy Grammer shared his first-hand experience of singing the National Anthem at the game with all of his followers.
As it turns out, you don’t have to be a sports-affiliated brand or player to draw the attention of Instagram users. When you have an event as riveting as Game 1, there’s plenty to use to support an Instagram marketing campaign of any capacity.