Case Study

25.5M

VIDEO VIEWS

610K

ENGAGEMENTS

3400%

FOLLOWER INCREASE

The Goals

Grow social following of @NowThatsMusic

Raise awareness of Now That's Music album releases

Introduce Millennials and Gen-Z to Now That's Music franchise

Increase sales of Now That's Music new releases

#nowthatsmusic

The Strategy

Program @NowThatsMusic social accounts with authentic videos

Promote @NowThatsMusic to audiences across Snapchat, Instagram and Vine

Develop owned media and earned media for each network

Distribute video content across Instagram, Vine and Snapchat

Start your campaign