Case Study

8.7M

VIDEO VIEWS

386K

ENGAGEMENTS

1260%

FOLLOWER INCREASE

The Goals

Launch the Power 96.1 Snapchat and Vine official accounts.

Acquire new fans and listeners.

Source weekly video programming for channels.

Raise awareness that station plays the most music in the mornings.

#MusicInTheMorning

The Strategy

Influencers create "music in the morning" themed videos for a chance to be part of campaign.

Power 96.1 posts winning selections to official accounts.

Influencers share videos with their own audience.

Followers submit their own videos using #musicinthemorning

Start your campaign