Case Study

1M

VIDEO VIEWS

15K

ENGAGEMENTS

1200%

FOLLOWER INCREASE

The Goals

Drive tune-in for "Brew Dogs" episodes on Esquire Network

Grow social following of @Esquire on Instagram and Vine

Reach an untapped audience across multiple social channels

Drive organic engagement with audiences

#craftbeer #BrewDogs

The Strategy

Influencers create original comedic videos

Esquire account tagged in video descriptions

Videos posted (re-Vined) on the Esquire Vine account

Develop owned media and earned media

Start your campaign