Love it or hate it, the “Paranormal Activity” movie franchise is about to come to an end on Oct. 23 with the debut of the final installment, “Ghost Dimension.” This time, a new family is being featured – the Fleeges – who have moved into the home of Katie and Kristi Featherson (the original demon-attracting protagonists) in time for Christmas in 2013. Story aside, this movie franchise has been all about scaring up some profits without spending big bucks on production, and it’s Instagram marketing campaign is a part of its strategy.
Instagram Advertising and Cross Promotion
Cross promotion is essential to driving engagement across the Web. “Paranormal Activity” is already integrating it into its Instagram marketing campaign through posts that incorporate Snapchat. This update, for example, encouraged followers to check out the movie’s Snapchat on “the witching hour” for a spooky surprise. The mysteriousness lured Instagram users over to Snapchat for more “Paranormal Activity” hype.
Instagram Marketing with Video
Video isn’t always the best option for Instagram posts, but it’s a must if you’re promoting a blockbuster film. This is specifically because movie-loving followers are going to be on the hunt for sneak peeks and previews. “Paranormal Activity” has made a series of video posts as of late, leading up to its nationwide release.
The Strategic Use of Hashtags
“Paranormal Activity” has utilized a wide range of hashtags over the past few weeks to promote its new movie. Most notably, “#ShareYourScare” has encouraged followers to share their most terrifying paranormal moments. However, the Instagram marketing campaign has seemingly shifted to using just “#ParanormalActivity” and generic hashtags (e.g., #Horror, #Movie) as of late. Attempting to cash in on a basic, widely used hashtag like “#movie” can be a gamble, but it might be worth it for “Paranormal Activity,” which has just 12K followers on Instagram.
By no means is the “Paranormal Activity” franchise Instagram page a gigantic influencer, but it certainly seems to have a creative Instagram advertising team behind it. For this reason, it’s one of the more intriguing profiles to follow, especially if you want to learn what does – and doesn’t – pay off in terms of marketing.CONTINUE READING