From Dec. 2-6, the annual Art Basel show rocked Miami Beach, giving art lovers from around the world an opportunity to mingle and expand their collections. However, it wasn’t all about the artists – celebrities and Instagram influencers alike rubbed elbows at Art Basel. With participation from more than 250 galleries around the world, everyone wanted to attend.
What is Art Basel, Anyway?
As most art-loving Instagram influencers will tell you, Art Basel is one of the must-attend events of the year. The festival, which is hosted in Miami (among other cities) each year, sees approximately 70,000 visitors annually.
Galleries from North America, Latin America, Europe, Asia and Africa showcase works to exhibit the latest in contemporary art. Additionally, the event gives emerging artists an opportunity to show their work to the public. About 4,000 artists have their pieces exhibited at the event.
However, Art Basel is also geared toward giving industry professionals a chance to mingle with the art world as well. Educational sessions, titled “Conversations,” were held throughout the event. Some of the topics included “Artist Donations: The New Deal,” “New Role for Art in Cuba” and “The Ethics of Art Advertising.”
And of course, it wouldn’t be a festival without some music. Performers this year included Alicia Keys and A$AP Rocky.
Instagram Influencers and Art Basel
Art Basel created several opportunities for Instagram influencers to get their followers riled up about the festival, as well as everything it represents – art, music and film. Beats by Dre, for example, used the event to promote specific DJs and music on its Instagram page. Revolve Clothing, the clothing retailer, also made a post about Art Basel to resonate with others who attended the event in Miami.
Instagram influencers utilized Art Basel to engage their audiences in different ways. While Influencer Stephanie Villa was posting a selfie to recognize the event, Incubus Singer Brandon Boyd was posting images of art that caught his eye.
Whether you wanted to show off your weekend outfit or the paintings you saw, you couldn’t go wrong while posting about Art Basel. As the festival proved, the sheer popularity of a social event can give you leverage as an influencer, regardless of who you’re targeting with your posts.CONTINUE READING