It’s National Chocolate Cake Day, which means there’s no better time to take a look at the world of food on Instagram. Even if you don’t consider yourself to be a foodie, you may be just as inclined as Instagram influencers to post a few images of your delectable meals on occasion. This leads to one question – why are people so crazy about food photography? Furthermore, how has our love of food made Instagram marketing easier for brands?
“In our unconscious mind, food equals love because food is our deepest and earliest connection with our caretaker,” Kathryn Zerbe, a psychiatrist from Oregon Health and Science University, told the New York Times. “So it makes sense that people would want to capture, collect, catalog, brag about and show off their food.”
Not much research has been done on the number of Instagram influencers who post about food, but one 2012 study shed light on the frequency of these images just a few years ago, according to Business Insider. Within an 18-day period, researchers from MomentFeed found that 4,899 photos had been tagged with a Cheesecake Factory location on Instagram.
And it’s brands just like the Cheesecake Factory that are taking advantage of Instagram influencers’ love of food.
Take Applebees, for example. The chain, known for its family friendly atmosphere, encourages visitors to photograph their meals in hopes of being re-posted on the official Applebees Instagram account. Not only does this boost engagement rates, but it increases brand awareness for the chain as well.
So how can you post drool-worthy photos like the pros?
“I beg you – please go easy on the Instagram filters!” Sarah McGrory, the food blogger behind Get Forked and Fly, told Echo Net Daily. “There’s nothing worse than a garden salad that looks like it has been irradiated.”
Of course, a few hashtags and geo-tagging can also help.CONTINUE READING