For months, you’ve been watching your engagement rate grow like a beautiful little flower. Then, it happens – you flatten out. Your Instagram marketing efforts reach a plateau, and your engagement rate appears to be completely, utterly stuck.
After seeing an ROI over the course of months, it can be disheartening to see your engagement rate go flat. However, there’s always room for improvement. With a little tweaking to your Instagram marketing strategy, you can get back on the fast track toward success.
Identifying the Cause of the Plateau
Just because some of your marketing tactics are showing big ROI doesn’t mean you should stop brainstorming new ways to reel in your niche audiences. For example, your Instagram photos are bound to become stale if you’re only posting about one topic for six months.
On the other hand, your engagement rate may be stagnant if you simply aren’t presenting anything new to your Instagram audience. Aside from photos, it’s essential to keep your captions and hashtags fresh. Using tactics, such as contests, to engage Instagram influencers are essential to motivating your audience to double-tap and comment.
“Strategize ways to make every single post interesting and engaging so that your followers will want to interact with you and give you those ever-valuable social shares,” recommends Vince Chiofolo of Success.com. “Give the people what they want!”
Conquering the Plateau with Instagram Marketing
Perhaps the easiest way to address a plateau is to go back to the drawing board. This means creating an Instagram marketing strategy that re-assesses the needs of your target audience (which may have changed). From here, you can create buyer personas to get a better idea of how to effectively market to prospects in the future.
Remember, there may be some aspects of your existing strategy that have been successful. For instance, if you’ve been posting to Instagram five times per week and you’ve seen an ROI, why change it? The goal is to tweak your campaign as necessary to overcome your plateau while expanding upon your existing successes – not entirely blow it up.
With a little bit of brainstorming and a whole lot of motivation, you can trek past the plateau and continue toward the top of the mountain.
Are you interested in learning how Instagram influencers can help you boost engagement? Contact Fullbottle for more information today!CONTINUE READING