The Plateau: Instagram Marketing to Expand Existing Upon Success

instagram marketing, marketing, instagram influencers

For months, you’ve been watching your engagement rate grow like a beautiful little flower. Then, it happens – you flatten out. Your Instagram marketing efforts reach a plateau, and your engagement rate appears to be completely, utterly stuck.

After seeing an ROI over the course of months, it can be disheartening to see your engagement rate go flat. However, there’s always room for improvement. With a little tweaking to your Instagram marketing strategy, you can get back on the fast track toward success.

instagram marketing, marketing, instagramIdentifying the Cause of the Plateau
Just because some of your marketing tactics are showing big ROI doesn’t mean you should stop brainstorming new ways to reel in your niche audiences. For example, your Instagram photos are bound to become stale if you’re only posting about one topic for six months.

On the other hand, your engagement rate may be stagnant if you simply aren’t presenting anything new to your Instagram audience. Aside from photos, it’s essential to keep your captions and hashtags fresh. Using tactics, such as contests, to engage Instagram influencers are essential to motivating your audience to double-tap and comment.

“Strategize ways to make every single post interesting and engaging so that your followers will want to interact with you and give you those ever-valuable social shares,” recommends Vince Chiofolo of “Give the people what they want!”

Conquering the Plateau with Instagram Marketing
Perhaps the easiest way to address a plateau is to go back to the drawing board. This means creating an Instagram marketing strategy that re-assesses the needs of your target audience (which may have changed). From here, you can create buyer personas to get a better idea of how to effectively market to prospects in the future.

Remember, there may be some aspects of your existing strategy that have been successful. For instance, if you’ve been posting to Instagram five times per week and you’ve seen an ROI, why change it? The goal is to tweak your campaign as necessary to overcome your plateau while expanding upon your existing successes – not entirely blow it up.

With a little bit of brainstorming and a whole lot of motivation, you can trek past the plateau and continue toward the top of the mountain.

Are you interested in learning how Instagram influencers can help you boost engagement? Contact Fullbottle for more information today!


Food, Drinks, and the Art of Crafting a Delectable Instagram Marketing Plan


February 18 marks National Drink Wine Day, so if you like to kick back with a glass of Merlot or Chardonnay, there’s no better time to indulge. Regardless of special holidays and national celebrations, food and beverage Instagram influencers always have their work cut out for them. With more than 70 million photos uploaded per day, it’s hard to make an impact with any Instagram marketing campaign and stand out from the crowd.

Food and Instagram Advertising
Approximately 29 percent of social media users are on their preferred networks while they eat or drink at home, according to For this reason, it’s no surprise that food and drinks are some of the most popular subjects on Instagram.

“This is obviously a huge opportunity for those in any type of food related industry,” says Stephanie Jones, contributor to Business 2 Community. “It doesn’t have to be the restaurants that get to have all the fun; trainers and dieticians can use Instagram to reach millions of users who could benefit from their services. Not in the food business? It doesn’t matter! People love to see images of food.”

Additionally, research shows that 46 percent of social media users spend time learning about food online versus print. This highlights the realistic potential for food-oriented Instagram marketing campaigns to succeed on the social network. With so many people seeking out food, it’s the perfect place to reach out to this niche audience.

burger, food, instagram marketing, marketingFood and Drinks on a Global Scale
While an event such as National Drink Wine Day may bring together food Instagram influencers from around the world, not everyone posts about the same thing – in fact, much of what can be found on Instagram in terms of food varies according to location.

For example, a study of 100,000 Instagram images conducted in July 2015 found that London was the top city in the world for photographed burgers during a passing pandemonium over patties. Five cities in Germany topped the list of Instagram photos of currywurst, a dish almost exclusively eaten in this region.

But despite the variations in what is posted around the world, the bottom line is that Instagrammers love food.

“Say what you will about people who Instagram their dinner before even so much as considering raising it to their lips, but their pre-dinner ritual has become as much a part of modern culinary etiquette as pretending to draw on your hand to signal for the bill,” writes Hugh Morris for The Telegraph.

Don’t be afraid to snap a photo of your next delectable meal, especially for the sake of more Instagram engagement.

How can you improve your Instagram marketing strategy? Contact Fullbottle today to learn more about our solutions!


Which KPIs Do You Use to Assess Your Instagram Marketing Strategy?


You may have the resources to launch an Instagram marketing strategy, but without a list of KPIs, you’ll have no idea if it’s worth the time or effort. KPI stands for Key Performance Indicator, and it can be defined as a metric used to gauge the ROI of your marketing strategy. Here are some KPIs you may want to include as you look to assess the strength of your campaign.

instagram marketing, photo, instagram influencersFollowers
Your number of followers is one of the easiest KPIs you can use. Comparing the number of new followers to lost followers, as well as overall growth, can give you insight into the success of your account.

Likes are an indication of how much people are loving your content. In terms of KPI and Instagram marketing assessment, you’ll want to take a look at new “likes,” as well as total “likes” across your account.

“Likes are the most obvious metric — since the number of Likes a post gets shows how much your fans enjoyed the content,” says Aaron Lee of Post Planner.

Reach and Impressions
Reach pertains to the number of people who saw your content on Instagram, while impressions refer to the number of times you’ve reach people who may have seen your posts. Both can serve as KPIs as you look to gauge your Instagram marketing efforts.

In addition to creating a list of KPIs, it’s worth taking a look at how Instagram has made adjustments to cater to the slew of entrepreneurial Instagram influencers on the network. For example, business tools such as Account Insights and Ad Staging now let users go beyond their Instagram marketing strategies to see more ROI.

“At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide,” the network wrote in a blog post.

And with that big of a community, it’s no wonder Instagram has taken off for business.

How can you enhance your Instagram marketing efforts? Contact Fullbottle today to learn about our wide range of solutions!


In a Sea of Instagram Influencers, How Will You Rise Above During NYFW?

nyc, fashion, instagram marketing, instagram influencers

New York Fashion Week is perhaps the most beloved event on this side of the globe for fashionistas, especially those who also happen to be Instagram influencers. The event kicks off in New York on Feb. 11, and the Internet has already been buzzing over what might be shown on the runways.

Instagram marketing in the world of fashion can be challenging, purely due to the number Instagram influencers vying for the attention of one audience. That being said, it’s essential to take every opportunity to stand out from the crowd.

fashion, instagram influencers, instagram marketingGaining an Edge on Other Instagram Influencers
Getting someone to double-tap your post is easy, but how do you encourage them to engage with you through comments? There are thousands of photos on Instagram, showcasing the latest trends in clothing, especially during fashion week. To edge the competition, you need to show your audience you’re listening.

“When followers share photos of your brand — using your hashtag, handle or even a location tag associated with your establishment — demonstrate that you hear them with a social ‘high five’ (e.g., a comment, like or re-gram),” says Apu Gupta, CEO and co-founder of Curalate. “Publicly thanking fans encourages them to engage again, and it inspires others to join in as well.”

Valuing Quality Over Quantity
Most Instagram marketing professionals already know that quality is essential when it comes to photos posted onto the network. However, it’s hard to balance out this necessity with the urge to remain consistent as well.

Instagram influencers and brands alike need to post regularly in order to keep their attention of their audience, but the bottom line is quality should never be sacrificed.

“Chances are, your followers follow more accounts than just yours, and their lives do not depend on you updating your account every thirty minutes,” says Marius Troy, founder of BREED. “Instead of focusing on posting 24/7, keep your focus on your work, and only post when you’ve got a frame you really need to share. One great photo a day is worth way more than 10 uninteresting ones.”

Whether you’re attending NYFW or you’re streaming the shows from your couch, don’t forget the foundations of Instagram marketing: quality photos and engagement reign supreme when everyone is geo-tagging and hash tagging the same thing. In the end, sticking to the basics might be exactly what you need to launch a successful Instagram marketing campaign during NYFW.


How Does Fashionista Christina Zayas Keep Her Instagram Audience Hooked? [Interview]

fashion, instagram marketing, instagram influencers

You might know Christina Zayas from her Instagram page, @lecitykity, especially if you happen to be a fashion lover. Zayas is an Instagram influencer (36.2K followers and growing) based out of New York, and she knows a thing or two about appealing to the masses. As soon as you take a look at her Instagram page, you’re flooded with gorgeous images of models wearing chic ensembles, city life, and scenes from her own travels. We had an opportunity to speak with Zayas about all things Instagram marketing.

instagram marketing, fashion, instagram influencersFullbottle: What are the cornerstones of your Instagram marketing strategy?

Christina Zayas: “The strategy for Instagram is to always keep it simple and honest. I follow a few people, but I like to keep track of a few favorite hashtags. Instagram users who use the tags I like, I’ll go ahead and engage with them by liking their images. These interactions help those social butterflies flock to my page. Thus, building my following.”

FB: What is the best part about being an Instagram influencer?

CZ: “The best part about being an Instagram influencer is that I get to share with my audience the things that I love most, my favorite events, foods, hangouts, and brands I enjoy working with. I am lucky to have such an incredible platform from which to shout to the masses.”

FB: How do you keep your target audience engaged?

CZ: “In remaining authentic, I continue to keep my followers engaged. I believe people follow me because they like what I represent. From my Latin audience, to my fashion loving beauty junkies, the wonderful people that unceasingly double tap, are fans of my consistent candor.”

FB: Do you have any advice for those looking to improve their marketing efforts?

CZ: “My advice to those looking to improve their marketing efforts are: find your niche and stick with it. Flip-flopping loses people. You want to engage your audience with your truest, best self. Build your brand and they will come.”


3 Instagram Marketing Best Practices You Can Start Using Today


Instagram is constantly evolving, which means that Instagram marketing professionals need to stay up-to-date on changes in order to keep up. One of the simplest ways to ensure that your strategy remains strong is to integrate best practices. As you look to keep your Instagram marketing plan on point, here are three best practices you can put at the top of your list starting today.

instagram marketing, marketing, instagram influencers1. Stay on Top of Instagram
This is especially important for Instagram influencers or brands that are competing for niche audiences. Keeping an eye on what’s trending on Instagram can give you insight into what people are looking for at any given moment. In turn, you can create posts that coincide with what’s hot, increasing exposure and growing brand awareness.

2. Keep Your Instagram Marketing is Consistent
Consistency is essential on Instagram, and it may be the difference between growing a dedicated following and losing out on potential customers.

“Post daily, three times a week or once a week–frequency doesn’t matter, but consistency does,” says Stephanie Daily of FireBelly Marketing. “Imagine the disappointment for a customer excited to discover your brand has an Instagram account — only to find that is hasn’t been updated in weeks (or months).”

3. Never Stop Improving on Photos
You can always take better Instagram pictures, which means you should always be trying to improve your snapshots as you look to enhance your Instagram marketing strategy. Increasing the quality of your photos can be as easy as utilizing a different camera.

“Stop using the front-facing camera (the one people use for selfies). The rear-facing camera is much better; it takes pictures at a much higher resolution,” says Social Media Marketing Consultant Dorien Morin-van Dam. “If you want to make your pictures stand out, get someone else to take your picture and ditch the selfie, or try ‘shooting blind’ with the rear-facing camera.”

In 2015, the average per-follower interaction rate of 2.3 percent, according to Forrester. While Instagram still trumps Facebook, Pinterest and Twitter in terms of this rate, the percentage is half of what it was in 2014.

If you’re noticing a slump in engagement, you’re not alone.

Brands and Instagram influencers alike need to be going the extra mile to keep their audiences engaged in 2016. These three best practices can help you gain an edge on your competitors and see an ROI from your strategy.


How Should You Be Instagram Advertising Ahead of Super Bowl 50?


We’ve all heard about the commercials aired during the Super Bowl, but what about the Instagram advertising? Now is the time for some of the biggest Instagram influencers and brands to get into sports, whether it’s for the sake of driving awareness of customer engagement. What should you be doing in terms of Instagram marketing to capitalize on Super Bowl 50?

…Hosting a Content
It’s never too late to promote your brand with a customer-engaging contest. Doritos most notably hosted a few contests ahead of Super Bowl 50, one of which asked followers to help the company pick its Super Bowl ad.

“When done correctly, Instagram competitions can give you a welcome follower boost and some great exposure for your product or brand,” says Cara Pring of The Social Skinny.

Football…Creating Your Own Hashtag
In spirit of the fiftieth Super Bowl, Bud Light has been promoting limited edition cans depicting each NFL team on Instagram. “#MyTeamCan” has been the hashtag behind all of the posts (recognize the pun?). However, you don’t necessarily need to wait for an event like the Super Bowl to make your own hashtag.

“Create unique hashtags for your brand or business,” recommends Jenn Herman, social media management expert. “These should be something that represents what you do or defines you uniquely.”

…Posting About Food
Whether you’re hosting a Super Bowl party or just attending one, there’s a good chance that food will be around. Many Instagram influencers have already taken the opportunity to share football party-worthy dishes ahead of the event, including Martha Stewart and Giada de Laurentiis.

“The simple fact remains that we like to share what we eat, even if that means taking a photo and posting it to social media,” says Jaymi Heimbuch for “And many of us like to see what people are sharing — after all, if there weren’t an audience, far fewer of us would participate.”

While not everyone is a fan of football, the Super Bowl gives people many reasons to tune in – the Half Time Show, commercials, and excuse to get together over a bowl of chips. Why not turn it into a fun-filled Instagram marketing opportunity as well?


Report: Young Instagram Influencers Still Post Photos While on Vacation


If you feel like you’d rather kick back and relax on vacation than log onto the Internet, you’re not alone. In fact, many people take a break from Instagram marketing when they travel.

A new survey from Topdeck looked at how 31,000 young adults from 134 countries choose to use social media while traveling. About 94 percent of respondents said they use Facebook while traveling, and 71 percent claimed that they utilize Instagram. WhatsApp, Twitter and Tripadvisor also made the list, though several percentage points behind the top two.

instagram marketing, photographyAbout 60 percent said that they updated their social media accounts a few times per week while on the go, and 23 percent stated that they only do so once over the course of a week. A total of 10 percent claimed that they avoid posting altogether while traveling, hinting that Millennials would rather be engaged in their surroundings than posting on the Internet.

However, it’s worth looking at what travelers do post when they’re away – photos. Approximately 39 percent claimed that they use their mobile devices to snap pictures. This undoubtedly makes it easy for Instagram influencers to instantly upload their everyday happenings onto the social network.

But how do you make sure that all of your posts are worth your precious vacation time?

“Find a way to incorporate yourself, or something that represents you into your photos, whether it’s a token angle, theme, or subject,” Travel Blogger Alyssa Ramos wrote for The Huffington Post. “Also experiment with different angles, modes, scenes, filters, techniques, etc.”

And finally, don’t forget to have fun. After all, you planned for a vacation, right?


3 Ways You Can Take Your Instagram Marketing Strategy to the Next Level

instagram marketing, marketing, instagram influencers

You might feel like your Instagram marketing team is unstoppable, but there is always room for improvement. With more than 400 million active users on the social network, can you honestly say that you’re reaching all of your target audience on a daily basis? Here are three ways you can join the ranks of the top Instagram influencers and brands.

blog-970723_12801. Revamp Your Use of Hashtags
There are primarily three types of hashtags you can use on Instagram – general, specific, and trending. In order to expand your Instagram marketing success, you need to use all of them appropriately. For example, the use of trending hashtags can help you reach out to the masses during a specific event or time of the year. General hashtags, (e.g., “#coffee” with a photograph of coffee) can help you reach out new consumers who may be searching for a term on any given day. Specific hashtags, which pertain to what you’re marketing, can help you build brand awareness. All three types are essential to establishing a presence on Instagram.

2. Focus on Your Biggest Fans
Your followers can help you identify new target audiences for your Instagram marketing campaign. Acknowledging them along the way is essential to building on your brand awareness and initial success. Not to mention, doing so will increase their loyalty to your brand over time. Consider re-posting media from Instagram followers who showcase your product or service to show them a little love.

3. Keep It Real When You’re Instagram Marketing
It’s easy to be lured into using the fancy editing tools out there when you’re Instagram marketing a specific product or service. However, it’s best to keep it real as you roll out your Instagram advertising strategy, mainly for one reason – your followers know when you’re being genuine. Showing your values and personality is something that your audience will appreciate and stick around for in the future.

With more than 40 billion photos shared on Instagram per day, it’s easy for your voice to get lost in the crowd. Taking these three Instagram marketing secrets into account can help you elevate your strategy to the next level.


NHL All-Star Weekend: Geo-tagging takes Instagram Marketing to the Next Level

Bridgestone Arena

This year’s NHL All-Star Weekend is being hosted in Nashville, Tenn., at the Bridgestone Arena. The home of the Nashville Predators is situated in the beautiful downtown area of the city, and hundreds of hockey fans are flocking south for the big event. Those who are already in Nashville have been geo-tagging their photos as they post them to Instagram, but what exactly does this mean? How does geo-tagging play a role in Instagram marketing?

“Where we are, our location, plays a key role in determining what we’re doing and why we’re doing it,” says Kristin Marshall of The Next Web. “Location is correlated with our choices — of our needs, as consumers, for information and products.”

Instagram compiles our geo-tags in a neat little feature called a Photo Map. This shows where you’ve been as you’ve uploaded media in the past. As an added convenience, Instagram allows users to go back to old photos and add locations that they want to include in their Photo Map.

geotagging, instagram marketing, instagram

Many fans have already geo-tagged themselves in Nashville.

As Saikat Basu of Guiding Tech explains, brands have been using geo-tagging as a part of their Instagram marketing campaigns for quite some time. Starbucks, for example, encourages its customers to geo-tag themselves at specific stores around the world.

“If you have a small business, you can reach out to customers and engage them with geotagged pictures of your store or wares. Or set up an event and advertise it with Instagram,” says Basu. “From the simplicity of meeting new friends and creating your own memories with a photo time capsule, to the complexity of branding your business, Instagram can be used in interesting ways.”

Ahead of NHL All-Star Weekend, the league has already expanded its brand awareness through geo-tagging, with hockey-loving Instagrammers posting images of themselves at Allstar Winter Park.

As this instance proves, the mere existence of geo-tagging can enhance any Instagram marketing strategy with little effort. Furthermore, it’s often real people – not just brands – that make the noticeable difference.


Start your campaign