On February 11, Instagram announced that it was introducing view counts to videos uploaded onto the platform. This feature now gives Instagram marketing professionals a new way to gain insight on their target audience.
“Views are the most widely expected form of feedback on video,” Instagram stated in its announcement. “That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes.”
But what makes a video worth watching in a busy newsfeed? Here are three ways you can ensure your video content shines within your Instagram marketing strategy.
1. Show ‘Behind the Scenes’
Behind the scenes videos can resonate with your target audience and potentially increase brand loyalty, according to Shakr. Keep in mind that you don’t always have to show off your products and services – many people appreciate genuine posts without the salesy approach. A behind the scenes video can let your audience know that you want to forge a lasting connection with them that isn’t all about the money.
2. Understand the Brand Culture
In order to successfully launch an Instagram marketing campaign that utilizes video, you need to understand the culture of the social network.
“Instagram is the site where brands show fans who they are; it’s about shaping perceptions of a brand’s personality,” writes Sarah Fama for Reel SEO.
That being said, keep in mind that people aren’t just looking for eye-catching media on Instagram – they seek out engaging, story-telling content. Don’t be afraid to share your story through your videos.
3. Remember the Basics
The foundations of double tap-worthy Instagram photos also apply to videos. This means that you still need to consider angles, lighting and editing before you share the content with your followers, according to Entrepreneur. Doing so will help you maintain a professional look while exhibiting your brand in an engaging way.
Instagram stated in its announcement that view counts are just one of many features to come for video content. For starters, these tips can help you integrate video into your existing Instagram marketing campaign.
For more information on how you can improve your Instagram marketing strategy, contact Fullbottle today!CONTINUE READING