One of the most effective ways to get the word out about your brand, products, and services is to use influencer marketing. Teaming up with an influencer in your industry can put you in a position to reach out to a wider audience. However, your competitors might have been using influencer advertising for quite some time – how do you measure up? Here are four influencer marketing tactics you can start using today to ensure you aren’t missing out.
1. Make Sure Your Money is Well-Spent
Time is money, and you can’t afford to waste your budget on an influencer advertising strategy that isn’t paying off. That being said, it may be worth reaching out to a company that offers a pay-per-engagement model. This means that you aren’t just paying to publish ads that may or may not be clicked – you’re only paying for posts that your audiences sees and engages with online.
2. Connect with Invested Influencers
The influencers you work with should be incentivized to help your brand, whether it’s through general interest or passion for your particular industry. In the event that you bring in influencers who aren’t invested in your company, you may not get the amount of exposure or brand recognition that you desire. Influencers may fall off the map in terms of promoting your company over time.
3. Keep Your Influencer Marketing Strategy Targeted
Ideally, your brand should value impact over reach. This means you’re constantly working to create engaging, click-worthy posts, rather than posts that may be overlooked by wide audiences. Trust your influencers when you choose to work with them – they understand what types of posts resonate with their audiences. In turn, they can guide you as you generate engagement-worthy content of your own.
4. Don’t Forget to Strengthen Influencer Relationships
Influencers want to feel appreciated, and doing so can provide them with even more incentive to promote your brand. However, it’s critical to strengthen relationships with influencers to better understand the direction of your marketing campaign as well. Maintaining strong communication with your influencers can ensure that you’re keeping tabs on their audiences, as well as how they are engaging with your promoted content.
To make sure you aren’t missing out on all of the influencer marketing trends your competitors are taking advantage of, contact Fullbottle today. You’ll receive everything you need to launch an influencer advertising campaign that blows away the competition. Additionally, you’ll be able to take advantage of a pay-per-engagement model that ensures your marketing budget is going to good use.CONTINUE READING