Why B2B Brands Haven’t Mastered Snapchat Marketing – Yet

Snapchat

Snapchat has a reputation as one of the hottest and fastest growing B2C platforms out there. Few social media networks are better when your goal is to bring innovative business content straight to the consumer. Younger users flock to Snapchat and it’s an excellent choice for innovative and experimental campaigns. While B2C brands have been active and growing at a fast rate since Snapchat launched, B2B brands have shied away. Why? It’s an important question, not only for marketers striving to understand the space but for B2B brands working to determine how best to approach the platform on with a successful campaign. Here’s a closer look at what brands need to know.

Read More

CONTINUE READING

How Automotive Brands Are Embracing Influencer Marketing

influencer marketing

Labor Day. For most of us, it’s the end of summer and the last big celebration while the warm weather lasts. But for car companies, it kicks off a series of high pressure, big sale weekends designed to move cars off the lot. With big sales come innovative promotions. Major automotive brands are looking for new ways to help spread the word. Campaign focuses vary from promoting individual car models to helping raise brand cache with target audiences. Let’s take a closer look at how automotive companies are embracing influencer marketing and what brands can learn from this industry’s innovative example.

Read More

CONTINUE READING

How Walt Disney Uses Influencer Marketing and What Brands Can Learn from the Best

 

influencer marketing

Few brands are as synonymous with magic and enjoyment as Walt Disney. The Walt Disney companies delight customers across a variety of channels and product categories, from their iconic theme parks and movies to retail and vacations. What’s interesting about the way that Disney markets itself is that it has to appeal to multiple segments simultaneously. Campaigns need to speak to kids and teens to get them interested – but also appeal to their parents. How does Disney manage to optimize its marketing across segments without alienating anyone? Here’s a closer look at how Disney specializes in activating specific segments, while keeping a high degree of brand appeal.

Read More

CONTINUE READING

Choosing Influencers: What’s the Difference Between Influence and Popularity?

influence

One of the biggest potential pitfalls of an influencer marketing campaign is selecting the wrong influencers. If there’s a misalignment between your brand and the content creators that you choose to shape your messaging, it’s impossible to capture the real value of a campaign. The solution for most brands is to target long-tail influencers.  Let’s take a deep dive into the idea of long-tail influencers: content creators whose focus is narrow but whose influence in their space allows them to punch above their weight. What are they and why are they often a better fit for brand campaigns than celebrities with massive followings?

Read More

CONTINUE READING

How Influencer Marketing is Changing Financial Services Promotions

influencer marketing

If there is an industry that is widely perceived as staid and stuffy, it is financial services. The financial industry is heavily regulated and there’s a strong focus on how to responsibly market money-related products. Yet financial services providers embraced social media and now they’re exploring the latest trends, including influencer marketing and social video. As younger consumers look for financial solutions that meet their personal needs and brands that speak to their values, marketing strategically to Millennials and Centennials requires more innovative approaches than static brochure websites. Here’s a closer look at what financial services firms need to know about influencer marketing campaigns.

Read More

CONTINUE READING

How CPG Brands Are Winning with Instagram Campaigns

Instagram

Instagram and other visual networks are among the fastest growing social platforms on the market. One industry that’s perfectly primed to make the most of Instagram are consumer packaged goods (CPG) brands. Products provide a naturally visual content angle, so it’s no surprise to see that 16% of CPG brands and 23% of retailers have Instagram accounts. One study estimated that these brand’s followers grew an average of 278% last year. What do CPG brands need to know about influencer and Instagram campaigns? Let’s take a closer look at how CPG companies are using Instagram to grow brand awareness and create opportunities to engage with their market.

Read More

CONTINUE READING

How Influencer Marketing is Changing the Back-to-School Buying Season

influencer marketing

We’re not sure where the summer went, but in the world of business – especially retail and consumer packaged goods (CPG) – brands are gearing up for one of the biggest spending seasons: back-to-school. Across categories, businesses get a significant boost that is second only to the winter holidays. Clothes go on sale, both due to seasonal changes and the new school year. Technology and school supplies are bought for the year ahead. Furniture, bedding, and other home goods are snapped up by students on their way to college. And food flows out of supermarkets as parents and students think about healthy lunches and quick snacks. According to the National Retail Federation, students spend an average of $600 – $700 during back-to-school. The way brands compete for attention during this time of year has always been a bit of a marketing and sales feeding frenzy. This year, we’re increasingly seeing brands deploy a new approach: influencer marketing campaigns.

Read More

CONTINUE READING

#Sponsored Updates: FDA Cracks Down on Kim Kardashian’s Instagram Marketing for Diclegis

instagram

The appropriate way to manage sponsored posts has been a hot topic lately. We’re at an inflection point in the industry: influencer marketing is becoming big business and the government is stepping up its focus on regulation. One of the biggest relevant news stories recently came when the Federal Telecommunications Commission (FTC) provided updated guidelines that impacted sponsored posts and called for clear and conspicuous labeling. A new case involving instagram marketing is calling attention to similar regulations put in place by the Federal Drug Administration (FDA).

Read More

CONTINUE READING

What Brands Can Learn from National Geographic’s Instagram Strategy

 

National Geographic Instagram Strategy

Screenshot: Taken via National Geographic’s Instagram account

Having a clear visual strategy is an important part of succeeding on networks like Instagram. One brand that’s doing a great job is National Geographic. Before you fall into the trap of saying, “Well, of course they’re doing a great job! They’ve got a photo bank of images from around the globe,” think again. Making the most of an incredible set of visual content assets is definitely part of Nat Geo’s strategy. But their success actually goes far beyond that, and there’s a lot other brands can learn from their case study. In fact, National Geographic has been ranked as the most successful social publisher by several organizations and is one of the network’s largest non-celebrity accounts. Here’s a closer look at what they’re getting right and how you can apply their strategies to your own Instagram-based efforts.

Read More

CONTINUE READING

How Influencer Marketing Campaigns Build Brand Continuity and Channel Engagement

influencer marketing

Could an influencer marketing campaign be the right solution for helping reinforce both your brand continuity and your channel engagement? Absolutely! Many marketers think of influencer marketing strictly as a way to promote a specific product or increase the attention on a targeted piece of content. But brands can also dramatically benefit by leveraging influencer marketing as a way to build their presence on social media channels and as part of multi-platform continuity initiatives. It can also be an effective method for building the content needed to promote engagement. If you’re looking for a creative way to build your following on networks such as Vine, Snapchat, or Instagram, here’s a closer look at what you need to know.

Read More

CONTINUE READING

Start your campaign