It’s not officially fall yet, but Instagram influencers are already buzzing about everything from pumpkin spiced lattes (#PSL, anyone?) and sweater weather. The changing seasons always gives influencers plenty to talk about across social media. Let’s take a look at some of the hottest topics in Instagram marketing over the weekend of Sept. 12.
- New York Fashion Week
Just because you’re not in the Big Apple doesn’t mean that you can’t follow New York Fashion Week, and that’s just what Instagram influencers did this weekend. The event, featuring the creations of prestigious designers, had celebrities and casual influencers alike using hashtags such as #NYFW and #FashionWeek. New York Urbanite Luanna Perez (1.8M followers) and Self-made Fashionista Danielle Bernstein (1.2M followers) were just a couple of Instagram’s most popular Instagram fashion authorities to document runway happenings over the weekend.
- NFL Kickoff
While the regular NFL season may have officially kicked off last Thursday with the Patriots vs. Steelers game, other teams didn’t officially hit the field until this past Sunday. As you posted about touchdowns throughout the day, you weren’t the only one celebrating. Franchises, such as the Cincinnati Bengals, were using hashtags (#FootballIsBack) to celebrate alongside Instagram influencers. Even the New York Fire Department’s cat mascots were getting in on the action (See: Boogie, 17K followers).
Fall might be just around the corner, but don’t remind summer enthusiasts. The hashtag, #beach, was everywhere on Instagram over the weekend. Some of the influencers who used it in their Instagram marketing campaigns included Xploration Nation (161K followers) and IG NatureLovers (174K followers), highlighting the coast at its finest. However, Globe Trotter Madeleine Schneider-Weiffenbach (336K followers) and Actor Amadeo Leandro (265K followers) also made posts with the hashtag as they enjoyed the warm weather.
Instagram marketing often surrounds big events, but don’t forget the world around you. Simple happenings, such as the changing seasons, can inspire the use of popular hashtags and inspiring photos. With that, go treat yourself to something pumpkin-flavored.CONTINUE READING