The Weekend Wrap-Up: Fashion Rules Instagram Marketing

NFL instagram

It’s not officially fall yet, but Instagram influencers are already buzzing about everything from pumpkin spiced lattes (#PSL, anyone?) and sweater weather. The changing seasons always gives influencers plenty to talk about across social media. Let’s take a look at some of the hottest topics in Instagram marketing over the weekend of Sept. 12.

  • New York Fashion Week
    nyfw, instagram, instagram marketing, instagram influencers

    @luanna90 had plenty to post about for #NYFW

    Just because you’re not in the Big Apple doesn’t mean that you can’t follow New York Fashion Week, and that’s just what Instagram influencers did this weekend. The event, featuring the creations of prestigious designers, had celebrities and casual influencers alike using hashtags such as #NYFW and #FashionWeek. New York Urbanite Luanna Perez (1.8M followers) and Self-made Fashionista Danielle Bernstein (1.2M followers) were just a couple of Instagram’s most popular Instagram fashion authorities to document runway happenings over the weekend.

  • NFL Kickoff

    While the regular NFL season may have officially kicked off last Thursday with the Patriots vs. Steelers game, other teams didn’t officially hit the field until this past Sunday. As you posted about touchdowns throughout the day, you weren’t the only one celebrating. Franchises, such as the Cincinnati Bengals, were using hashtags (#FootballIsBack) to celebrate alongside Instagram influencers. Even the New York Fire Department’s cat mascots were getting in on the action (See: Boogie, 17K followers).

  • Beachin’

    Fall might be just around the corner, but don’t remind summer enthusiasts. The hashtag, #beach, was everywhere on Instagram over the weekend. Some of the influencers who used it in their Instagram marketing campaigns included Xploration Nation (161K followers) and IG NatureLovers (174K followers), highlighting the coast at its finest. However, Globe Trotter Madeleine Schneider-Weiffenbach (336K followers) and Actor Amadeo Leandro (265K followers) also made posts with the hashtag as they enjoyed the warm weather.

Instagram marketing often surrounds big events, but don’t forget the world around you. Simple happenings, such as the changing seasons, can inspire the use of popular hashtags and inspiring photos. With that, go treat yourself to something pumpkin-flavored.


Snapchat Marketing: 3 Tips for Sharing Your Stories on Snapchat

Snapchat Stories pic

Screenshot: Snapchat Stories

If you’re struggling to imagine what Snapchat marketing might look like, the Snapchat Stories feature may be the way for you to achieve an organic and ongoing narrative engagement with your followers. Stories are an important part of Snapchat’s communications toolset. But how can brands shape an interesting and accessible story that connects with their customers? Here’s a closer look at what you need to know and how influencer marketing could be the key to unlocking the potential of this platform defining feature.

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It’s Game Day for the NFL, and a Win for Instagram Influencers

NFL Instagram Screenshot

The NFL kicks off its regular season tonight with a matchup between the Super Bowl Champion New England Patriots and the Pittsburgh Steelers, and the door is wide open for Instagram influencers to capitalize on one of the biggest nights in sports. Let’s take a look at how the NFL – as well as other notable Instagram influencers – are getting social media users excited about the upcoming season.

Getting Over ‘Deflategate’
The “Deflategate” scandal between NFL Commissioner Roger Goodell and New England Patriots Quarterback Tom Brady may have put a damper on the offseason, but it hasn’t stopped the NFL from keeping things positive on Instagram. Using the hashtag #Kickoff2015, the NFL has been posting images counting down to the beginning of Week 1.

mariota, nfl, kickoff, instagram

Funny photos can be a good thing on Instagram.

More specifically, it has been uploading photos of memes and comically edited football players to keep things light. While it may all seem silly, this post of Tennessee Titans Rookie Quarterback Marcus Mariota received more than 87,000 Likes – the NFL must be doing something right.

Finally, the NFL has been sticking to an Instagram marketing campaign that is guaranteed to pay off for it. When it’s not posting memes, the league is uploading images with scores, which are critical to any sports fan (especially those with a fantasy football team). Making Instagram photos informative as well as visually appealing continues to work for the NFL, which has 3.9 million followers.

Capitalizing on Kickoff
Of course, the NFL is garnering plenty of attention on its Instagram account for tonight’s game, but which other Instagram influencers are taking advantage of the hype?

Think food. Papa Johns, the pizza delivery business, is all about the NFL. It’s no wonder that it’s been counting down the days until kickoff on its Instagram page. Additionally, it’s created its own hashtag, #KickoffSpecial, to advertise its pizza delivery service for the big game.

Even magazines, such as Rolling Stone, are getting in on the action. This post illustrates the 1974 Oakland Raiders in remembrance of the “innocent era” of the NFL. While the magazine’s target demographic may not be football lovers, the post garnered more than 2,500 Likes just 25 minutes after it was posted to Instagram.

Football might not be the most beloved sport in other countries, but there’s no doubt that it has quite a following here in the U.S. Whether the NFL is generating press around scandals or noteworthy kickoffs, it’s creating new opportunities for Instagram influencers. It’s a win, even when the home team loses its matchup.


How Birchbox Uses Instagram Influencer Marketing to Sell Physical Products


Influencer marketing can help all kinds of businesses to build their brands and promote products. Many companies selling physical products fall into the trap of using influencer marketing campaigns in the same static way. A brand recruits influencers to create content showing them using and enjoying a specific product. The hope is that audiences will see the organic-feeling endorsement and purchase the item themselves. It’s a formula that can work: but it’s also just one way to think about structuring influencer marketing campaigns for products. Let’s take a closer look at one case study, Birchbox, and how they’re forming innovative partnerships with Instagram influencers and garnering real results for their business.

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An Instagram Influencer’s Guide to the Fall 2015 Apple Event

apple, event, tim cook, technology
the verge, tech, apple

The Verge is already using the hashtag #iPhone6S.

It’s September, which means Apple lovers everywhere are waiting with bated breath for the latest and greatest devices from the California tech company. Today, Tim Cook will lead Apple in its annual fall event, beginning at 10 a.m. PT at the Bill Graham Civic Auditorium in San Francisco. Of course, if you can’t be there in person, watching it live online is the next best thing — but what does this all mean for influencers out there?

The tech world will undoubtedly be buzzing about Apple’s product releases on social media, whether they include a new iPhone or iPad. However, everyone from the casual consumer to the gadget-savvy businessman will be interested in what Apple has to say.

What To Look For: Before and After
Before Cook hits the stage, there will be plenty of influencers chatting about Apple’s potential releases across Instagram. Some tech influencers already talking about the event on Instagram include TechCrunch, Engadget and The Next Web. A few of the popular hashtags being used across the social network are #AppleEvent, #Apple and even #SanFrancisco (Sorry, locals! Apple is taking over your city today).

However, the conversation will likely continue long after the event is over. Influencers, including The Verge, are already making posts using #iPhone6S, which is expected to be the latest Apple phone model unveiled at the event. Depending on what else is revealed by Cook and Co., you may see hashtags such as #AppleTV and #iPad take over social networks ranging from Instagram to Twitter.

Getting Into It
You don’t necessarily need to be a fan of all things Apple to participate in the social media frenzy that happens after the company makes its announcements. Whether you’re outraged about the price of the new iPhone or the display of the latest iPad, you can talk about it with other influencers on Instagram through the simple use of hashtags.

Instagram will also help you bring the San Francisco event to life, even if you aren’t there to see it. Photos and videos are bound to take over social media once all is said and done. Staying logged in before and after the event will give you an opportunity to participate in the tech world’s conversation.

Regardless of your opinion on Apple, you can’t deny the company’s uncanny ability to bring consumers together across the Web. Who says you need a water cooler to gather around and share your insight with the world?


Johnnie Walker Uses Influencer Marketing to Showcase Lifestyle Brands

influencer marketing

Johnnie Walker is one of the biggest names in the alcohol market, producing a wide range of whiskey and whiskey-related adult beverages. The company is also one of the leading innovators in creating interesting influencer marketing campaigns that are geared toward selling lifestyle brands. Lifestyle marketing campaigns have to walk a fine line between showcasing products and underscoring the values and lifestyle qualities that they represent. How can influencer content help evoke the image that products want consumers to focus on when they’re buying a product or service? Let’s take a closer look at how Johnnie Walker is handling their influencer marketing campaign and what brands can learn from their case studies. 

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The Weekend Wrap-Up: Labor Day Goes on Holiday

BB8, star wars, movies, film, instagram, technology
hollister, fall, labor day, instagram, influencer

Hollister is already welcoming fall.

Labor Day marks the unofficial end of summer, but you couldn’t tell by looking at Instagram influencer posts over the weekend of Sept. 7. While there were plenty of beach and poolside photos to be found, not everyone was focused on saying farewell to summer. Let’s take a look at the top three trends that dominated Instagram over the long weekend.

  1. College football
    Yes, it’s back. To be more exact, it’s been back since Sept. 3, but it was just in time to dominate Instagram on Labor Day weekend. For this reason, organizations such as the NCAA (43.3K followers) and ESPN CFB (167K followers) have been getting plenty of traction on their pages as of late. Hashtags ranging from the general #collegefootball to #RollTide have been all over Instagram as everyone heads back to class – and the playing field.
  2. Star Wars
    The latest film installment isn’t slated to hit theaters until December, but that doesn’t mean that people can’t get excited. In fact, that’s just what they did over the weekend, and the release of a little robot known as BB-8 helped. It was a good weekend to be a tech influencer, like TechCrunch (123K followers) or Engadget (66.2K followers), who could attract #bb8 searchers who wanted to see what the little Star Wars bot was all about. A slew of videos on Instagram are showing just how far remote-controlled toys have come.
  3. Fall
    You can thank all of your fashion-minded friends for this one. A leading hashtag over the long weekend was #fall, and it’s no surprise, as Labor Day marks the unofficial end of summer. A quick search of the hashtag on Instagram does not reveal pumpkin spiced lattes, but rather models in long sweaters. Brands including Hollister (2.7M followers) and Lulu (463K followers) are already showing off their fall lines, and magazines like Elle (992K followers) have been posting about trends for weeks.

Whether you were posting about sweater weather or how badly you want to buy a BB-8, you likely saw the “likes” flood in over the weekend. That being said, what are you looking forward to now that Labor Day weekend has come and gone? Just because summer is winding down doesn’t mean your Instagram traffic has to do the same.


4 Tips for Structuring Influencer Campaigns to Generate Sales and Leads

influencer campaigns

Influencer marketing campaigns have many different goals. Brands embark on marketing initiatives for a wide range of reasons, from raising brand awareness to launching new products to building their followings on specific social media platforms. One of the most important goals that drives every marketing effort is selling products and services. Without sales, revenue, and profits, companies can’t stay in business. Influencer marketing campaigns can be an effective means for both B2C and B2B businesses to generate leads, make sales, and fuel growth. Here’s a closer look at how to structure your influencer marketing campaigns to help you acquire new customers.

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How Influencer Marketing is Changing the Dynamics of Social Media Marketing

social media

Social media has been the darling of the marketing world for several years now. As brands have learned to navigate the social media marketing space, there’s been a shifting focus on which tactics are most effective. Many brands needed to understand how to craft organic content and build their own following. As more and more platforms introduced advertising options, online budgets shifted toward advertising campaigns. But the market has become saturated on both of these fronts and brands are looking for new ways to stand out and connect with consumers. Enter influencer marketing: the best strategy for brands to create highly unique content that audiences are willing to embrace. Let’s take a closer look at how influencer marketing is shifting the dynamics of social media promotion.

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Why Periscope is Making a Social Video Splash – and What Brands Need to Know


Many brands are quickly realizing the value of social video platforms. From short and funny Snapchats to more in-depth tutorials and educational videos on YouTube, there is a whole new generation of social video platforms vying for brands’ attention. A new player on the social media scene is taking the world of online video by storm. Periscope is a live streaming platform that allows users to broadcast in real-time to their followers. Let’s take a closer look at how Periscope is changing the way that some brands think about social video engagement.

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