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NOW THAT’S MUSIC | VOLUME #52 RELEASE

In October 2014, FullBottle partnered with Now That’s Music to promote the 52nd volume in this storied franchise’s history. Over seven days, a team of influencers created more than 20 videos that were posted across Vine, Instagram and Twitter. The videos from influencers, whose audiences were discovered to be music lovers, generated huge interest and strong sales results. Read below to learn about how FullBottle brought this campaign to life.

Key Challenges:
1. Convince a new generation of music fans to purchase a compilation album.
2. Reach 9 million music fans on Vine.
3. Generate high engagement with video content.
4. Launch a brand new Vine account for Now That’s Music.

Strategy:
1. FullBottle’s data science found creators across Vine, Instagram and Twitter whose followers were predominately made up of music lovers aged 18-24.
2. Influencers created videos in their own authentic voice while incorporating licensed music from the album.
3. Videos were posted to the brand new “Now That’s Music” Vine account and shared re-posted by influencers on their own channels.

Click here to learn how FullBottle can deliver these results for your company.

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